We all know that job searching can feel like an endless cycle of applications, waiting, and the dreaded rejections. So, here’s a tip that can totally change the game: networking.

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And I don’t mean cringey schmoozing or connecting with random people on LinkedIn. I mean real, meaningful networking that opens doors and actually makes your job search easier.

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Let’s look at some realistic, effective networking strategies to help you make the right connections and, ideally, land that role faster. You might already be a natural at this or maybe you're like me and feel awkward just thinking about it - either way, these steps will help you grow your network without losing your mind.

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1. Start with Who You Know

You don’t need to start from scratch, there might be gold in your existing contacts. Go through your current list of connections: friends, family, former colleagues, or even your neighbours. Some tips to keep in mind:

• Don’t underestimate casual connections – Even people you think are “out of the loop” could know someone who’s in it. That old uni friend might work at your dream company, or your cousin might know someone hiring in your field.

• Be clear and specific – Let people know you’re looking and exactly what you’re looking for. Instead of saying “I’m job hunting,” try “I’m looking for roles in marketing management in [specific industry].” This helps people remember and connect you to the right leads.

• Offer to return the favour – Networking is a two-way street. Let people know that you’re available to support their career journey too; it’s how long-term connections are built.

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2. Get on LinkedIn (Properly)

Love it or hate it, LinkedIn is one of the best tools out there for professional networking. But it's not enough to just set up your profile and call it a day - you have to work it. Here’s how:

• Optimise your profile – It’s your digital business card, so make sure it reflects your strengths and aspirations. A sharp headline, a well-crafted summary, and keywords related to your industry can make all the difference.

• Post your own content – Share your perspective on industry trends, repost relevant articles, or give a shout-out to a former colleague. This shows that you’re engaged, and it’s a low-key way to keep your name popping up in your network’s feeds.

• Connect thoughtfully – When reaching out, add a personal note rather than using the generic connection request. A simple “I saw your recent post about [topic] and really enjoyed it” or “I admire your work in [industry] and would love to connect” goes a long way.

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3. Join Industry Groups (Online and Offline)

Being part of a community, whether it’s online or in-person, can open up surprising opportunities. Look for industry-specific groups on LinkedIn or Facebook, professional associations, or even local meet-ups. Here’s why it’s worth the time:

• Networking in numbers – Engaging with a group gives you access to people with shared interests and similar professional backgrounds. It’s also easier to jump into conversations since you have a common topic to work with.

• Stay updated on opportunities – Many groups have dedicated sections or threads for job openings. It’s a quick way to stay in the loop without scrolling through endless job boards.

• Learn and add value – Share your knowledge, ask questions, and offer help to others. By being active and giving value, you become memorable and people are more likely to reach out to you with leads or tips.

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4. Don’t Shy Away from Informational Interviews

If you’ve never done an informational interview, it’s time to start. This is just a fancy term for reaching out to someone in a role or company that interests you and asking if they’d be willing to share some insights. But keep these points in mind:

• Keep it short and respectful – Remember, you’re not asking for a job. You’re there to learn about their experience. Aim for 20-30 minutes max, and stick to it.

• Ask smart questions – Don’t ask anything you could find online. Try questions like, “What skills have been most valuable in your role?” or “What’s been the biggest surprise since you joined [Company]?”

• Follow up with a thank you – After the chat, send a thank-you email. Not only is it polite, but it keeps the door open for future connections. You can even stay in touch by sharing an article or update relevant to something you discussed.

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5. Use Social Media, Creatively

LinkedIn’s the obvious choice, but don’t limit yourself! Twitter, Instagram, or even TikTok can also help you connect with people in your industry. Here’s how to make it work without coming off too “salesy”:

• Engage in relevant hashtags and discussions – Many industries have niche hashtags. Use these to follow the latest trends, join conversations, and connect with people in your field.

• Follow and comment on industry leaders’ posts – Thoughtful comments (not just “Great post!”) show your expertise and interest, and it gets your name noticed by people in your industry.

• Share content that’s both personal and professional – For instance, if you’re in design, post about your favourite design software or a project you’re proud of. Showing some personality makes you relatable and memorable.

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6. Attend Events, Conferences, and Webinars

Industry conferences, job fairs, local networking events - whatever it may be, showing up matters. Yes, virtual events count too! They may seem impersonal, but they still give you a chance to meet people.

• Prepare an “elevator pitch” – Be ready to introduce yourself concisely. You don’t have to sound like a robot, just say a bit about your current role (or aspirations) and what you’re looking for.

• Be active in chat – In virtual events, don’t be shy about using the chat or Q&A function. It’s an easy way to get noticed, especially if you ask insightful questions.

• Follow up with connections – Add people you met on LinkedIn or shoot them a friendly email. Mention something specific you discussed to keep it personal.

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7. Don’t Just Network When You Need a Job

This one’s big. Networking shouldn’t only happen when you’re job hunting, you need to be building real, lasting relationships consistently. Even if you’re perfectly happy in your current role, stay active in your network by engaging with people, congratulating them on their successes, and sharing useful resources. That way, when you do need help down the line, reaching out won’t feel awkward or opportunistic.

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Networking may seem intimidating, but it doesn’t have to be a chore. By taking on board all the above advice, you’re setting yourself up for a stronger, more connected job search whether that's now, or in the future.

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Get out there, connect, and watch the opportunities unfold!