I wanted to share some insight into the impact Digital Marketing can have for businesses that are unsure on it’s true value. Here are 5 reasons why you should hire a Digital Marketer to bring growth to your business;

​

1. Creating a ‘Call-To-Action’

Having an online presence can literally cost £0, and give your business the opportunity to shout about your brand and your products and services. Social Media channels such as LinkedIn, Facebook, Instagram, Twitter and YouTube all offer free options for businesses. These can be automated to spread the content on your business website, or vice versa, ultimately building brand awareness.

The next step is converting an audience into a targeted customer. A Digital Marketer can make use of clever ways to entice online audiences into committing to a ‘Call-To-Action’.

Favourable actions prompts can be generated quickly and easily and added to key touch points on your business website and Social Media pages. ‘Speak to us today’, ‘Sign up here for a first order discount’, ‘Buy Now’ and many other simple Call-To-Action features can be utilised to create leads and sales for your business.

If these don’t exist on your pages why not? It could be the difference between a customer putting their hand up for your help, or taking their custom elsewhere.

2. Digital Marketing is far more cost effective than Traditional Marketing

If you have a small or large business, additional budget is always hard to come by. So working smarter with a marketing budget will genuinely bring not just more customers to your door, but the right type of customers – Digital Marketers get better Cost Per Lead compares to any other marketing channels (Source: HubSpot)

Due to this fact I have noticed my clients have allocated considerably more marketing budget to Digital than Traditional over the past 3 years. Since COVID this has only accelerated.

According to Gartner’s Digital Spend Report - small businesses sourced customers via the below avenues;

3. Digital Marketing Delivers Conversion

Conversion rates are absolutely vital to your business. It’s great if 100,000 people view your website, but if these people don’t buy your product, or be influenced by your brand, it’s not going to deliver a Return on Investment (ROI).

• Digital Marketing turns Website/ Social Media Pages into Leads.

• Leads create Followers & Subscribers

• Followers & Subscribers create Sales

Conversion Optimization is the number 1 priority your marketing department should be focused on.

Don’t believe me? According to Google – Companies using Digital Marketing strategies have 2.8 times better revenue growth expectancy.

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their business.

4. How is Digital Marketing a smarter way to be noticed?

Interacting and engaging with your targeted audience via Digital Marketing gives you invaluable insight into what your customers want.

Rewards;

• Effectiveness/ Precise Targeting

• Boosted Revenue via tailored offers/ discounts/ customer deals

• Boosted Customer Retention

• Boosted Cross Selling

5. Why is it full proof? Trust!

The analytics that Digital Marketing offers via Social Media channels, and other tools such as Google Analytics, give your business signals from your customers/ potential customers. The power of Product Reviews, Google Reviews and Testimonials is ground-breaking.

2 Quick Questions to think about -

• Do you buy a product online, or even window shop for products online, and completely ignore the reviews section? Or, do you go straight to the reviews section to see what other customers are saying?

• If you do check out the reviews section first of all, have you ever felt an impulsive influence to buy due to positive reviews, or put off by negative reviews?

People trust people, and people buy from people. The more your Digital Marketing strategy pushes customer interaction the more revenue your business will generate through customer trust.

According to Nielson Global Consumer Online Survey – 90% of people surveyed claimed they would trust information about a brand, product or service if the data comes from people they know.

Where can you find a Digital Marketing Star for your business?

VANRATH. My job is to meet Marketing professionals every day, sense check, assess their strengths and weaknesses, and recommend to our clients.

If you require assistance with hiring Digital Marketing employees I recommend you reach out to me to discuss.

We offer far more insight and consultation than just CV’s. Need some influencing? Look no further than our very own Google Reviews.