Brand recall is more important than the subject line when it comes to consumers opening an email. While both are important, 68% of people say they will open an email based on the brand, compared to 59% who look at the content in the subject line....
Marketers who can measure outcomes, and not just clicks, are well placed to meet the demand for more business-driven KPIs in campaigns. No brand has ever put money into campaigns without ultimately expecting to see a lift in sales...
Marketing leaders learned in 2020 to embrace agility and be ready for anything. As business uncertainty continues, it’s no wonder that chief marketing officers (CMOs) want to fall back on the tried and true, and forge ahead with low-risk marketing strategies....
From cafes to solicitors to florists, small businesses make up 99.9% of the UK’s private sector and, over the past 20 years, the exponential growth of this market has run in parallel to that of digital advertising – reflecting a close, mutually beneficial tie between the two....
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