Global Marketing Manager

A leading Manufacturing company that has been thriving on a Global scale, are looking to bring in a Marketing Manager to join the team. This is a fantastic opportunity for an experienced individual to join a company that offers a fantastic working environment and structure.

This is a Permanent role - based out of the company's Dungannon site.

This is an amazing company.

Salary

Fully Negotiable - highly competitive rate of pay for the role which is negotiable based on experience + Great Benefits

Responsibilities:

This position is responsible for leading marketing efforts of the brand and product portfolio globally and is part of the Global Marketing Team. Key to this role is delivering on-time new product launches, digital lead generation and increased customer loyalty across the lifecycle of our installed product base.

• Act as a member of the leadership team to drive success
• Develops brand's strategic marketing plan, identifying budget requirements and creative approaches, and accountable to meet targets, deliver on-time and on-budget
• Coordinates the development of high quality, consistent and customer-focused marketing campaigns, collateral and digital assets.
• Deliver successful product launches by liaisons with product management, engineering, sales and business unit head.
• Manage brand equity and positioning
• Manage planning, creation and distribution of all product photography, video - including case studies, digital content
• Manage B2B publications and other traditional marketing channels
• Implement a content marketing strategy across digital channels, including but not limited to: social media, website, digital advertising, geotargeting, and email campaigning.
• Lead and implement website development strategy (UX + content)
• Oversee and implement comprehensive SEO/SEM strategies
• Develop and execute targeted email marketing campaigns to drive customer engagement, promote brand loyalty and generate leads
• Analyze and deliver regular reporting of digital performance and ROI
• Identify trends and insights in the digital marketing industry
• Work with Head of Marketing on trade show objectives, brand/ messaging, lead capture and ROI planning.

The Ideal Candidate:

• Degree in marketing, mass communication, journalism, public relations or business, focus in digital marketing a plus
• 5+ years related experience in marketing, sales, product management or related field.
• B2B experience in heavy equipment is preferred, as is experience working for a global brand.
• Proficient in using CRM (Hubspot), Website CMS, marketing automation tools, Adobe Creative Cloud (Photoshop/Illustrator) and digital analytical tracking tools
• Knowledge of AI use in marketing a plus.
• Strong trade show and project management skills, ability to manage multiple tasks simultaneously, meet deadlines, and handle unexpected challenges that may arise during trade show planning.
• The ability to multi-task and be nimble to changing priorities
• Demonstrated experience developing and measuring high impact marketing programs.

For further information on this vacancy, or any other job in Belfast or wider Northern Ireland, please apply via the link below or contact Jack Groves in the strictest confidence via Vanrath.

Established in 2000, VANRATH has become a market leader in Northern Ireland. This success is a direct result of our dedication to confidentiality, professionalism and the wealth of knowledge held by our Senior Consultants. VANRATH has a demonstrable track record in pairing the best local talent with leading local businesses.

VANRATH recruits across a diverse range of sectors including:

• Accountancy & Finance

• Built Environment

• Engineering & Manufacturing

• HR

• Tech

• Public Sector

• Sales and Marketing

• Science

• Supply Chain and Procurement

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We recognise that making a career change can be a huge step. We will support you through every step of the recruitment process, from an initial discussion of your goals and aspirations, to the security of your new position.

Our consultants are sector specific and have an in-depth knowledge of, and experience in, their respective fields. Put simply, they are the best in the business! We continually monitor trends and developments within the market to ensure we provide the very highest quality advice and
support to our clients and candidates.

VANRATH began in 2000, when a senior level accountant was on the lookout for new opportunities. Wayne Sullivan discovered that professional recruitment services for accountants was not quite the experience he had expected. His entrepreneurial nature and drive to help other accountants realise their career aspirations, was the 'light-bulb' moment that encouraged him to start a recruitment agency like no other. The goal was to recruit in the same way, and to the same standard, that an employer would recruit into their own business to ensure the client would get exactly what they required.

Initially setting up shop in Dublin the name was founded, VANRATH, an amalgamation of the 2 founding partners' names. In 2002, Wayne decided to return home to Belfast to take on the Northern Ireland market. He purchased VANRATH's first official home on the 6thfloor of Lesley Suites which enabled the business to hit the ground running with the establishment of our Accountancy Team

IT recruitment was VANRATH's next big venture and in 2004 the team has grown the IT business into the largest IT recruitment business in Northern Ireland.