Digital Marketing Manager (Dungannon)

VANRATH are delighted to be assisting a fantastic FMCG (Food) based company with the recruitment of a Digital Marketing Manager. Fantastic company to work in.

This will be based in the Company's site in Dungannon - Permanent Role

This company has a fantastic reputation.

Salary:

Negotiable + Fantastic Benefits Package - Yearly Salary Reviews - Progression Opportunities

Responsibilities:

We are excited to be recruiting for 2 new Digital Marketing Managers for our business.

The role is to develop and implement a digital marketing strategy to drive brand awareness, website visitors, and maintain brand consistency in line with relevant brand guidelines throughout all digital channels.

1 role will be reporting to the reporting to Senior Marketing Manager (Brand focus)

Key responsibilities:

• Take ownership of Brand social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
• Create and manage content for Brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
• Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
• Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
• Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
• Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
• Assist in the creation and posting of content on own digital platforms.

1 role will be reporting to General Manager- (Ecommerce focus)

Key responsibilities:

• Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, Social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
• Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
• Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
• Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
• Deliver effective, cohesive, and engaging brand messaging across the website.

The Ideal Person:

• Degree in Marketing or a related field
• Min. 2 years' experience in a Marketing role
• Experience in creating and managing Google Ad and social media ad campaigns
• Proven success with digital marketing strategies.

For further information on this opportunity, or any other jobs in Belfast or wider Northern Ireland, please apply via the link below or contact Jack Groves in the strictest confidence.

My experience with Vanrath was nothing short of superb! Ethan Boylan was efficient, courteous and extremely capable in his dealings with me. The whole journey from application to employment was delivered in a timely and professional manner. I can highly recommend Vanrath and in particular, Ethan Boylan for anyone currently seeking employment.

I have worked with Vanrath for just under a year now, and I have to say, the people working their are great at what they do. Any problems, questions, or anything else I ever had, they were always very quick to help me with them. They went above and beyond in a lot of instances, when they didn't really have to.

VANRATH and specifically Sean were an incredible help in finding me my new position. Within a day or two of uploading my CV to the platform, Sean was already on the phone looking to get to know me and my interests and motivations better. This consideration was then carried through to their job searches and reflected in the opportunities they then offered to me.